This is aimed at servers that sell VIP passes of fortune 30 diamond picks for real money. If mcme made players pay to rank up or to get the textures then it would apply. As far as I understand though, we do not apply. Our perks don't give any player an advantage in pvp/survival/other mini games we might host. I have not donated so I am not entirely aware of the abilities they have but selling perks doesn't seem to be what we are doing. Also the donations are strictly for server costs and give no personal gain to q.
The problem is, MCME does give certain perks off. Only certain people, through donations, have access to horses. On a server like our this one, a horse is purely cosmetic (we give creative flight to everyone anyway) so it's not an enhancing factor, but it's definitely in the list of "things mojang added that MCME gives off as donation perks".
The reason I could see this not being enforced on this organization is not because of the cosmetic factor, but more because of our advertisement. I probably wouldn't have really played much minecraft without MCME. I probably wouldn't have talked about it if it weren't for this server, nor would I have encouraged people to buy it.
That, and the fact that MCME has proven to be a generally fair organization. When dealing with donations, we strickly state the perks are cosmetic. When dealing with the community, which is the thing that mojang seems to be attempting to protect, MCME has been fair and generally easy going, whilst still making it a safe environment through the moderation given by the staff.
That and, as
@WardenWolf said, it's also not conceivable to enforce this everywhere.
I'll admit that in my first post it sounds somewhat "sensational" as if I thought MCME was a target to this affair, but everything is pointing the other direction.
What's going to be interesting to see is thus who they do go after. They don't have unlimited manpower or rescources to go after all those damaging servers, so they might try to go for the bigger fish in that pond.